We Were the Agency. Then We Built the Alternative.
NewFrame Digital is Tash and Tyler. We started as a traditional marketing agency, took on clients across every industry, and built Cliniverse once we understood why that model fails the people paying for it.
We Built This the Long Way
We Were a Regular Agency
NewFrame Digital started the way most agencies do. Tyler took on clients one at a time, across every industry you can think of, and did their marketing for them.
A Friend Opened His Clinic
A close friend, a physiotherapist, left the clinic he worked at to open his own. He couldn’t afford an agency, so we did it at a price a friend could afford. Not advice, not a walkthrough. We built his website, ran his ads, handled his SEO, did the monthly optimizations. He got results.
The Results Were His. The Skill Stayed Ours
Every month, the work was still on our desk. If we stopped, he was back where he started. That dependency is the part nobody sells you on.
It Was Every Client, Not Only Him
Owners who couldn’t justify a retainer, who never went to school for marketing, and who had no realistic way to learn it. They could pay someone forever or figure it out alone. Nothing sat in between.
We Asked Before We Built
We took the idea to other clinic owners and practitioners and asked whether they’d use it. Not a survey, only the people we could get in a room. Enough to know the problem wasn’t only our friend’s.
We Knew the Gap Wasn’t Capability
Having done the work ourselves, we knew which parts need an expert and which parts an owner can run once someone shows them how. Most of it’s the second kind. The gap is knowing what to do and in what order.
Three Problems Nobody Was Fixing
Who owns your marketing, who answers for it, and what happens to the owners who never wanted an agency in the first place.
Owners Locked In by Design
Agencies holding the domain, the website, the ad account, and the tracking history. They weren’t staying because the work was good. They were staying because leaving meant starting from nothing. One owner came to us to move his site, domain, and hosting off an agency that owned all of it.
We’ve sat across from clinic owners paying $3,000 a month who couldn’t tell us what their agency did with the money.
Rules Most Marketers Never Read
Physiotherapists, chiropractors, and massage therapists answer to colleges that govern what they can claim, what counts as a testimonial, and how they can advertise. We kept seeing marketing that ignored those rules, sometimes because nobody involved knew they existed, sometimes because the non-compliant version performs better.
The clinic owner is the one who answers for it, not the agency that wrote it.
Owners Who Never Wanted an Agency
Plenty of owners want to learn it, do it themselves, and keep their own voice. They aren’t looking to hand it off to anyone. But they don’t know where to start or where their limited time is best spent, and most tools and training aren’t built for a clinic.
Some pour money into ads that don’t work, because nobody showed them how to set them up. The people who could answer their questions usually aren’t reachable.
So we built the in between. Something a clinic can afford, that puts the owner in control of their own marketing, with a team in their corner when they need one. That’s Cliniverse, and it’s why NewFrame Digital exists.
The People Behind Cliniverse
Tyler Sinden
Co-Founder & COO, NewFrame Digital
“I believe consistency and patience are what grow a clinic. Show up, keep going, and it pays off long term.”
Tyler is a Co-Founder of NewFrame Digital, a digital marketer with close to ten years across paid ads, SEO, website strategy, and content. He builds marketing systems clinic owners can run themselves.
Read more about Tyler →
Tash Piroutz
Co-Founder & CEO, NewFrame Digital
“I believe marketing your clinic is not hard, it takes the right direction. You should not have to spend thousands on an agency to grow.”
Tash is a Co-Founder of NewFrame Digital, leading client experience, product, and strategy. She designed and built the AI Clinic Assistant and much of what powers the Cliniverse platform.
Read more about Tash →Run Your Own Marketing. Own What You Build.
Cliniverse gives clinic owners the tools, training, and support to run their own marketing without handing it off to an agency. When you stop paying us, you keep everything.