Top 10 Forms Of Digital Marketing You Need to Do

In this highly competitive environment, filled with constant technological innovations, businesses must establish a solid online presence to stay competitive in their industry. To do so, you need to adopt a strong digital marketing strategy, and there are several different forms of digital marketing for you to implement in your business.

We will cover some of the top strategies for you to implement, but remember, these might not be for everyone and ranked in no particular order. Some should be implemented in every business, but depending on the season of your business, others may take higher precedence than others. Let’s dive into some of the top forms of digital marketing you need to implement.

Content Marketing

Content marketing is a form of digital marketing that helps educate your audience, showcase your expertise, and build trust. It’s a way for you to distribute valuable, relevant, and consistent content to attract new, and engage your existing audience.

A few different forms of content marketing would include blogging, articles, case studies, and more that we’ll get into later such as social media, videos, and more. For content marketing, you want to ensure that you are giving all of your knowledge and information to your audience. They are looking for answers and if you don’t give them those answers, they will go somewhere to find them. This is also a great way to increase your organic reach.

Lead Magnets

Lead magnets are an extremely valuable resource that you want to offer to your audience or people that stumble across your website in exchange for their contact information. This is how you can own their information and not need to rely on a platform like Instagram of Facebook. If they decide to shut down or restrict your reach to your audience, what would you do? You can’t reach them, so having their personal contact information is an extremely valuable must for businesses. You’ll want to collect their email address or phone number or both.

Lead magnets can come in the form of e-books, templates, and exclusive content. Speaking of lead magnets, you can receive our Social Media Secrets guide so you can learn the psychology behind social media platforms and come up with a strategy to dominate your competition. When you have their contact information, this allows you to stay top-of-mind for them and include them in your future marketing campaigns.

Search Engine Optimization (SEO)

Search engine optimization or SEO is one of the fundamental aspects of digital marketing. When you have good SEO, you’re able to rank higher on Google for the search terms that you want to be ranking for and generate more website traffic. In addition to that, you provide users with better user experiences on your website.

A well-executed SEO strategy will increase your organic traffic, enhance your brands visibility, and help generate more qualified leads. This is one that you don’t want to miss out on!

Paid Advertisements

The creation of the internet and all the tools readily available, a new form of paid advertising has come into place. Popular platforms such as Google, Facebook, and Instagram are common platforms to run your paid advertisements on. The amount of traffic that they generate, you want to get as many eyeballs on your brand as possible and make sales. Through paid advertising, you’re able to do this now.

Not only are you able to advertise on these major platforms and strategically put yourself in front of your target audience with precision, it doesn’t cost a fortune. However, we do recommend that you set aside a good budget towards this as it will allow you more freedom and flexibility to test and see what works, what doesn’t, and make adjustments as you see fit.

Social Media Marketing

Social media has revolutionized the landscape of business and how we can interact with our audience. There are so many different options for you to have a presence on, but if you aren’t on any, we strongly recommend you at least get on one and dominate it. There are options such as YouTube, Facebook, Instagram, TikTok, and others, but if you are just starting out, you can choose one and go from there. The opportunities with these platforms are nearly endless. You have no idea who you will reach and have an impact on.

Social media offers you a platform to build your brand awareness, engage with your audience, drive traffic to your site, showcase your work, and so much more. So many people are spending countless hours looking at their phones and more often than not, they’re browsing social media platforms. You don’t want them to stroll across your competitors, you want to be the one they discover. But you do want to take into consideration who your target audience is and which platform will be the best for you and your business.

Email Marketing

Through our lead magnet and other forms on our website, we have collected emails and email marketing still remains one of the most effective forms of digital marketing for nurturing customer relationships. Email marketing is a great way to own your audience and not have the worry of a platform shutting down or censoring you. You’re able to do and say whatever you feel to your audience, granted depending on what you say may deter people away from you, or create loyal evangelists for your business.

When you build out your email list, you are able to create different segmented lists for actions people have or have not done with you, automated campaigns, send helpful newsletters, and help drive conversions. Don’t forget, the major reason to use email marketing is to nurture and build the like, know, and trust factor with your audience. Provide them valuable information and let them know what they can expect from you.

SMS Marketing

If you are able to gather your audience and customers cell phone number, this is the best way to stay in contact with them. However, you don’t want to overdo it and lead to them running away from you because you bombarded their texts. However, having access directly to their texts shows that they trust you and allows you the highest personal access to them.

There is a good majority of people that like the dopamine hit when they receive a notification. So with that, they may enjoy receiving texts, however, if it’s just sell after sell after sell, they may get annoyed and look over your company. This is another form of owning your audience and not needing to worry about reach or censorship. Through SMS marketing, you can keep them up-to-date with your business, promotions and exclusive offers, and drive traffic to your site. They allowed you access to their phone, make it worth it for them.

Video Marketing

Videos have started to take over. Look at Instagram reels, TikTok, and YouTube. Everyone is posting videos and this is where everyone’s attention is going towards. Implementing a video marketing strategy is extremely beneficial for you and your business. It’s a great way to get in front of your audience and build a connection. When you do this, you’ll often hear customers say that they watched you and feel like they know you already. It’s a great way to build trust and connect with them.

Whichever platform that you choose to create videos with, options that you should be creating is educating your audience, entertaining them, inspiring or emotional. These videos need to be engaging and serve a purpose. When you come up with the video, choose which one of these options it is, and deliver that.

Audio Marketing

Podcasters have been and still continue to say this, but podcasting is still an underutilized and big opportunity for you to take advantage of. The most common way to approach this is coming up with your own podcast. This could be about your industry you serve, interview style, or maybe it’s a podcast on something that you enjoy. Outside of these obvious ways, you can sponsor a podcast or be a guest on someone else’s podcast.

Utilize audio marketing as you can tap into other people’s audiences, build brand exposure and create engagement. While people are commuting to work, podcasts are becoming a common form of media they are turning to to help educate or just entertain themselves more.

Mobile Marketing

More of a standard operating procedure you should be mindful of, is the growing demand and usage of mobile phones. Statistics are showing that more and more users are on their phones and browsing your site, on mobile apps, and so much more. A seamless mobile experience is vital to enhance user engagement and improve their overall satisfaction.

We are seeing website receive more than 50% of their traffic through users mobile devices. This is a staggering statistic as websites used to always be curated to accommodate desktop users. Now, it is not only recommended, it’s a necessity to ensure that your website is mobile friendly.

Taking on all or even just some of these can be tough. At NewFrame Digital, we specialize in digital marketing and helping you improve your online presence. If you are looking to improve your online presence, generate more qualified customers, and increase your brand awareness, contact us today and we will see if we’ll be a good fit together.