Chiropractic Marketing
Everything you need to market your chiropractic clinic without risking your licence: your website, your patient follow-up, the ad and post templates, and the courses to run them. From $99 a month.
Used by clinics across North America
What Makes Chiropractic Marketing Hard
Three things make chiropractic marketing riskier than it looks, starting with what you’re allowed to say.
The Advertising Standards Are Genuinely Restrictive
Wherever you practise, your regulator sets out what you may claim, how you may describe treatment, and what evidence has to sit behind a statement. Ontario is one of the more detailed examples, and the rules change again from province to province and state to state. Marketing built for general small business ignores all of it, which is how clinics end up rewriting every template they buy.
Patients Arrive Sceptical
Chiropractic gets more public argument than most professions, so a share of your prospective patients are weighing whether to come at all. Marketing that leads with claims tends to harden that, where plain explanation of what an appointment involves tends to soften it.
Local Search Decides Who Gets Called
New chiropractic patients usually pick from the map results, which are decided by proximity, your Google Business Profile, and your reviews. Clinics that leave that profile half-filled lose to clinics that finished theirs, regardless of who is the better practitioner.
How We Work On It
You run the marketing. We give you the templates, the training, and the tools, built for the rules you work under.
Compliance Built In, Not Bolted On
Templates are written against the chiropractic advertising standards where you practise, and the AI Clinic Assistant checks your wording before it goes out. You aren’t the last line of defence against a phrase you didn’t know was a problem.
Google Business Profile Done Properly
Categories, services, hours, photos, and posts, worked through in order. It’s the highest-return hour you can spend on your listing, and the one most often left half-done.
Plain Explanation Over Persuasion
Content that explains what an appointment involves, what it costs, and what happens next. It answers the questions that stop a sceptical patient from booking, which is a different job from convincing them.
Written Against the Rules You Practise Under
The AI Clinic Assistant is trained on the advertising standards for chiropractic in your own province or state, so you can ask it for a page, an ad, or a post and it writes them in wording that fits those standards. You still publish it and you stay responsible for it. What changes is how many judgement calls you have to make on your own.
Chiropractic Website Design That Books Patients
A complete chiropractic website, built in minutes from a few questions about your clinic. It writes your service pages around the conditions you treat, checks the wording against your advertising rules, and hands you a site already structured for Google and AI search. The technical work that marketing agencies bill monthly for, page speed, structured data, headings, alt text, is done before you launch. Every page ends where a patient can book, so someone who lands on your low back pain page has a way in without hunting for it.
Inside Cliniverse Sites
From $99/month- Built in minutesYour whole site from a few questions, not months of back and forth
- Search built in, not bolted onFound on Google and in AI answers from day one
- Watches your Search ConsolePremium, coming soonSurfaces what to improve, so you’re not guessing
- Writes your blog every monthPremium, coming soonTopics from what patients near you search for
- Posts to Google Business ProfilePremium, coming soonA matching post each month, published for you
- Linked to your bookingEvery Book button opens your online booking
- Checked before it publishesAgainst the advertising standard in your province or state
- Hosted, fast, and maintainedPhotos, speed, and security, all included
From $99 CAD/month
Get Your SitePatient Follow-Up and Reactivation, Running On Its Own
Clinics lose more appointments to silence than to competition. An inquiry goes unanswered for a day, a patient means to rebook and never does. Connect handles the chasing: follow-up on new inquiries, reminders that cut no-shows, and reactivation for patients you haven’t seen in a while.
Inside Cliniverse Connect
$149/month- Every inquiry in one placeAnswered fast, from one inbox
- Reminders and confirmationsFewer no-shows on the schedule
- Reactivation campaignsFor patients who have drifted away
- Review requestsOnly what your profession’s rules allow
- Email and text campaignsWritten, scheduled, and sent from one place
- Social posts scheduledFacebook, Instagram, Google Business Profile, and more
$149 CAD/month
Start ConnectLearn to Run Your Own Chiropractic Marketing
Cliniverse Membership is the whole toolkit: step-by-step courses on ads, search, and content, the AI Clinic Assistant that drafts and checks your copy, a community of clinic owners comparing what’s working, and unlimited support from us. Plus a library of over 250 posts, ads, and emails written for chiropractors rather than adapted from another industry.
Inside Cliniverse Membership
$200/month- Step-by-step coursesFrom your first setup to running your own campaigns
- 300+ templatesPosts, ads, and emails written for clinics
- AI Clinic AssistantDrafts and checks copy against the rules where you practise
- Community and supportOther clinic owners, plus our team whenever you need us
$200 CAD/month
Join the MembershipEverything a Marketing Agency Would Do, Run From Your Clinic
A marketing agency runs from $1,000 a month, often on a 12-month contract, and the accounts are theirs. Cliniverse Complete is that same job brought in-house: the website, the follow-up, the ads training, the templates, and the AI Clinic Assistant, on one plan at $399 a month. You run your own marketing, the knowledge and the accounts stay with you, and our team is there whenever you want a second opinion.
Inside Cliniverse Complete
$399/month- Your websiteBuilt, hosted, and found on Google and AI search
- Your follow-upInquiries, reminders, and reactivation, all included
- Your ads and contentCourses and 300+ templates to do them yourself
- Your AI Clinic AssistantDrafts and checks copy against the rules where you practise
- A fraction of marketing agency cost$399 a month, against $1,000 and up
- You own all of itThe knowledge, the accounts, and everything built in them stay yours
- No contractsMonth to month, with a 30-day satisfaction guarantee
$399 CAD/month
Get EverythingWhat We Won’t Promise You
We won’t promise you 30 patients in 30 days. Here’s what we won’t tell you, and what we will.
We won’t promise
- A patient numberAnyone promising one is guessing, then charging you for it
- A ranking positionNobody controls where Google ranks you, including us
- A timelineResults depend on your area, your competition, your branding, and how sceptical your local market is
We will
- Our honest readWhat we’d do in your situation, and what we wouldn’t bother with
- The whole methodWe teach you the work, and that knowledge stays yours
- Your accounts, in your nameLeave whenever you like and take all of it with you
- 30 days to change your mindIf it’s not for you, tell us and you’re refunded
Evidence From Other Practice Owners
Marketing from practice owners and multidisciplinary clinic owners, each one built and run by the owner rather than a marketing agency.
8 → 100
A Clinic Site From 8/100 To 100/100 Site Health
Chiropractor and clinic owner · Southern Ontario
$10
Per lead, first campaign
$10 Per Lead From Meta: His First Campaign, Built In-House
Multidisciplinary clinic owner · Ontario
28
Leads on $627
Filling An Associate's Schedule With $627 Of Meta Ads
Chiropractor and multidisciplinary clinic owner · Eastern Ontario
Associations & Schools We Work With
Common Chiropractic Questions
Will this keep me onside with my regulator?
The templates are written against the chiropractic advertising standards where you practise, and the AI Clinic Assistant flags wording that tends to cross them, including outcome guarantees, superlatives, and comparative claims. That said, you publish it and you remain responsible for it. We reduce the number of judgement calls you have to make; we don’t remove them, and we’re not giving you legal advice.
Can I use patient testimonials?
It depends on your profession and your province, which is exactly why we don’t put a blanket answer in a template. Some regulators permit reviews with conditions, and some rule out soliciting them outright. The guidance in Cliniverse is specific to the profession and jurisdiction you practise in, rather than the general marketing advice that assumes reviews are always fair game.
Do you run the marketing for me?
No. Cliniverse is a done-with-you marketing platform. You run it from your own accounts, using our templates, courses, AI Clinic Assistant, and support, so you have the tools and resources to market your practice efficiently. It works whatever the size of your practice, and whoever does the marketing: you, your front desk, a co-op student, or a virtual assistant. Everything you build stays with you.
How long before this does anything?
Local search work tends to move first because a Google Business Profile can be improved in an afternoon. Content and search rankings build over months, not weeks. Any marketer who gives you a firm timeline for organic rankings is guessing.
We’re with a marketing agency now. What happens to our rankings if we leave?
Clinic owners describe this as feeling held hostage: stay put, or lose what you’ve built. It’s worth separating what you hold from what your marketing agency does, because the answer is usually less frightening than the feeling. The ones that matter are your domain, your website and its hosting, your DNS, and the analytics and ad accounts, and those are the ones clinics most often turn out not to have access to. A Google Business Profile works differently: you don’t own it, you’re granted access to manage it, so what matters there is that someone at the clinic has that access in their own name rather than only the marketing agency. Sort that out and leaving doesn’t move your rankings. What you lose is whoever was doing the work, which is the gap we fill. We’ve moved clinics off a marketing agency before and got everything back into their name, so if you want a hand working out where you stand, ask us.
How does the cost compare to a marketing agency?
A marketing agency starts around $1,000 a month, often on a year-long contract, and your ad spend sits on top of that. So before a single patient books, you’re out the retainer plus the ads, and the marketing has to earn all of it back before you’re even. Cliniverse Membership is $200 a month, or $399 for everything including your website and follow-up. Your ad budget is still yours to set, and it’s the only other spend. That’s the whole reason we built it this way.
What does it cost?
Cliniverse Membership is $200 CAD per month. No contracts, and a 30-day satisfaction guarantee. Individual plans start at $50 per month.
Other Clinic Types
If your clinic covers more than one profession, the rules stack and the strictest one applies.
See Where Your Chiropractic Clinic Stands
Run a free audit of your clinic's online presence, or book a demo and we'll walk you through it.