Chiropractic Marketing
Everything you need to market your chiropractic clinic without risking your licence: your website, your patient follow-up, the ad and post templates, and the courses to run them. From $99 a month. Every template is written against CCO advertising standards first, so you’re not the last line of defence against a phrase you didn’t know was a problem.
Used by clinics across North America
What Makes Chiropractic Marketing Hard
Three things make chiropractic marketing riskier than it looks, starting with what you’re allowed to say.
The Advertising Standards Are Genuinely Restrictive
The College of Chiropractors of Ontario sets out what you may claim, how you may describe treatment, and what evidence you need behind a statement. Marketing built for general small business ignores all of it, which is how clinics end up rewriting every template they buy.
Patients Arrive Sceptical
Chiropractic gets more public argument than most professions, so a share of your prospective patients are weighing whether to come at all. Marketing that leads with claims tends to harden that, where plain explanation of what an appointment involves tends to soften it.
Local Search Decides Who Gets Called
New chiropractic patients usually pick from the map results, which are decided by proximity, your Google Business Profile, and your reviews. Clinics that leave that profile half-filled lose to clinics that finished theirs, regardless of who is the better practitioner.
How We Work On It
You run the marketing. We give you the templates, the training, and the tools, built for the rules you work under.
Compliance Built In, Not Bolted On
Templates are written against CCO advertising standards from the start, and the AI checks your wording before it goes out. You aren’t the last line of defence against a phrase you didn’t know was a problem.
Google Business Profile Done Properly
Categories, services, hours, photos, and posts, worked through in order. It’s the highest-return hour you can spend on your listing, and the one most often left half-done.
Plain Explanation Over Persuasion
Content that explains what an appointment involves, what it costs, and what happens next. It answers the questions that stop a sceptical patient from booking, which is a different job from convincing them.
Written Against the CCO
Every template is checked against the advertising standards for chiropractic before it reaches you, and the AI Clinic Assistant flags wording that tends to cross them. You still publish it and you stay responsible for it. What changes is how many judgement calls you have to make on your own.
Chiropractic Website Design That Books Patients
A complete chiropractic website, built in minutes from a few questions about your clinic. It writes your service pages around the conditions you treat, checks the wording against your advertising rules, and hands you a site already structured for Google and AI search. The technical work that agencies bill monthly for, page speed, structured data, headings, alt text, is done before you launch. Every page ends where a patient can book, so someone who lands on your low back pain page has a way in without hunting for it.
Inside Sites
From $99/month- Built in minutesYour whole site from a few questions, not months of back and forth
- Search built in, not bolted onFound on Google and in AI answers from day one
- Watches your Search ConsolePremium, soonSurfaces what to improve, so you’re not guessing
- Writes your blog every monthPremium, soonTopics from what patients near you search for
- Posts to Google Business ProfilePremium, soonA matching post each month, published for you
- Connected to bookingPatients book straight from the site
- Checked before it publishesAgainst CCO advertising standards, every change
- Hosted, fast, and maintainedPhotos, speed, and security, all included
From $99 CAD/month
Get Your SitePatient Follow-Up and Reactivation, Running On Its Own
Clinics lose more appointments to silence than to competition. An enquiry goes unanswered for a day, a patient means to rebook and never does. Connect handles the chasing: follow-up on new enquiries, reminders that cut no-shows, and reactivation for patients you haven’t seen in a while.
Inside Connect
$149/month- Every enquiry in one placeAnswered fast, from one inbox
- Reminders and confirmationsFewer no-shows on the schedule
- Reactivation campaignsFor patients who have drifted away
- Review requestsOnly what your College permits
$149 CAD/month
Start ConnectLearn to Run Your Own Chiropractic Marketing
The Membership is the whole toolkit: step-by-step courses on ads, search, and content, an AI assistant that drafts and checks your copy, a community of clinic owners comparing what’s working, and unlimited support from us. Plus a library of over 200 posts, ads, and emails written for chiropractors rather than adapted from another industry.
Inside the Membership
One membership- Step-by-step coursesFrom your first setup to running your own campaigns
- 200+ templatesPosts, ads, and emails written for clinics
- AI Clinic AssistantDrafts and checks copy against your rules
- Community and supportOther clinic owners, and us when stuck
$200 CAD/month
Join the MembershipEverything an Agency Would Do, Run From Your Clinic
A marketing agency runs from $1,000 a month, often on a 12-month contract, and the accounts are theirs. Complete is that same job brought in-house: the website, the follow-up, the ads training, the templates, and the AI on one plan at $399. You run your own marketing, and every account, list, and asset stays in your name.
Inside Complete
The full stack- Your websiteBuilt, hosted, and found on Google and AI search
- Your follow-upEnquiries, reminders, and reactivation, all included
- Your ads and contentCourses and 200+ templates to run them yourself
- Your AI assistantDrafts and checks copy against your College rules
- A fraction of agency costOne plan at $399, against $1,000 a month and up
- You own all of itEvery account, list, and asset stays in your name
- No contractsMonth to month, with a 30-day satisfaction guarantee
$399 CAD/month
Get EverythingWhat We Won’t Promise You
We won’t promise you 30 patients in 30 days. Here’s what we won’t tell you, and what we will.
We won’t promise
- A patient numberAnyone promising one is guessing, then charging you for it
- A ranking positionNo one controls where Google puts you, whatever they say
- A timelineResults depend on your area, your competition, your branding, and how sceptical your local market is
We will
- Our honest readWhat we’d do in your situation, and what we wouldn’t bother with
- The whole methodWe teach you the work, and that knowledge stays yours
- Your accounts, in your nameLeave whenever you like and take all of it with you
- 30 days to change your mindIf it’s not for you, tell us and you’re refunded
A Chiropractor's Site Rebuild, and Two Owner-Built Campaigns
The first is a chiropractic clinic. The other two are multidisciplinary practices led by chiropractors.
8 → 100
A Clinic Site From 8/100 To 100/100 Site Health
Chiropractor and clinic owner · Southern Ontario
$10
Per lead, first campaign
$10 Per Lead From Meta: His First Campaign, Built In-House
Multidisciplinary clinic owner · Ontario
28
Leads on $627
Filling An Associate's Schedule With $627 Of Meta Ads
Chiropractor and multidisciplinary clinic owner · Eastern Ontario
Associations & Schools We Work With
We run webinars and share resources with associations and schools across the country.
Common Questions
Will this keep me onside with the CCO?
The templates are written against CCO advertising standards and the AI flags wording that tends to cross them, including outcome guarantees, superlatives, and comparative claims. That said, you publish it and you remain responsible for it. We reduce the number of judgement calls you have to make; we don’t remove them, and we’re not giving you legal advice.
Can I use patient testimonials?
It depends on your profession and your province, which is exactly why we don’t put a blanket answer in a template. Some colleges permit reviews with conditions, and some prohibit soliciting them outright. The guidance in Cliniverse is specific to the profession and jurisdiction you practise in, rather than the general marketing advice that assumes reviews are always fair game.
Do you run the ads for me?
No. You run them from your own ad account, using templates and courses we provide. It costs less than an agency and you keep the account, the audience data, and the results if you ever leave.
How long before this does anything?
Local search work tends to move first because a Google Business Profile can be improved in an afternoon. Content and search rankings build over months, not weeks. Any marketer who gives you a firm timeline for organic rankings is guessing.
We’re with an agency now. What happens to our rankings if we leave?
Clinic owners describe this as feeling held hostage: stay put, or lose what you’ve built. It’s worth separating what you hold from what your agency does, because the answer is usually less frightening than the feeling. The ones that matter are your domain, your website and its hosting, your DNS, and the analytics and ad accounts, and those are the ones clinics most often turn out not to have access to. A Google Business Profile works differently: you don’t own it, you’re granted access to manage it, so what matters there is that someone at the clinic has that access in their own name rather than only the agency. Sort that out and leaving doesn’t move your rankings. What you lose is whoever was doing the work, which is the gap we fill. We’ve moved clinics off an agency before and got everything back into their name, so if you want a hand working out where you stand, ask us.
How does the cost compare to an agency?
An agency starts around $1,000 a month, often on a year-long contract, and your ad spend sits on top of that. So before a single patient books, you’re out the retainer plus the ads, and the marketing has to earn all of it back before you’re even. Cliniverse is $200 a month for the membership, or $399 for everything including your website and follow-up. Your ad budget is still yours to set, and it’s the only other spend. That’s the whole reason we built it this way.
What does it cost?
Cliniverse is $200 CAD per month. No contracts, and a 30-day satisfaction guarantee. Individual plans start at $50 per month.
Other Clinic Types
If your clinic covers more than one profession, the rules stack and the strictest one applies.
Multidisciplinary Clinic Marketing
Several professions, several Colleges, one set of marketing that has to satisfy all of them.
Marketing for multidisciplinary clinicsPhysiotherapy Marketing
Fill the schedule without discounting, and keep every claim inside College rules.
Marketing for physiotherapy clinicsMassage Therapy Marketing
Fill quiet hours and rebook the patients you already have.
Marketing for RMT clinicsOsteopathy Marketing
Explain what osteopathy is to patients who have never heard of it.
Marketing for osteopathsSee Where Your Chiropractic Clinic Stands
Run a free audit of your clinic's online presence, or book a demo and we'll walk you through it.