NewFrame Digital
Keeping the Schedule Full

Massage Therapy Marketing

Everything you need to keep your massage therapy schedule full: your website, automatic rebooking and follow-up, the ad and post templates, and the courses to run them. From $99 a month.

Used by clinics across North America

Burlington Sports TherapyNobility Chiropractic and WellnessLife Chiropractic CentreAligned HealthLive Right PhysiotherapyWalkers Health and PerformanceNobility PerformanceIntegrate Healthcare CollectiveThe Wellness HubYoung ChiropracticNeurodisk Interdisciplinary ClinicStride PhysiotherapyExcite PhysiotherapyBronte Natural Health ClinicGibson PhysiotherapyThe Centre for Vertigo and BalanceKevlar Performance and RehabMyoCare RMT and WellnessBalance Integrative HealthCypri Massage TherapyPhysio FeiKinetic Spine and RehabWell Life CentreSchultz Chiropractic and Wellness CentreDiversified Health ClinicPhilo HealthRipple Effect Massage Therapy and WellnessREP PhysioSacred Flow Chiropractic and Wellness
01The Problem

What Makes Massage Therapy Marketing Hard

The usual local marketing playbook breaks for a massage therapy practice, and the reasons are specific.

Reviews May Be Off the Table

Most Canadian regulators restrict testimonials, and Ontario and British Columbia are explicit about not soliciting them. In the United States it varies widely, and plenty of state boards say nothing about it at all. So the standard advice, ask every happy patient for a Google review, is either routine or a professional risk depending entirely on where you practise.

You May Be Marketing Yourself, Not a Clinic

Plenty of massage therapists work solo, or as a contractor inside someone else’s clinic. The clinic’s marketing fills the clinic, not your schedule, so the job is getting patients to ask for you by name. That is a different piece of work from advertising a practice, and almost nothing written about clinic marketing covers it.

Starting Out Means Starting From Nothing

A new graduate, a therapist going out on their own, or someone opening a first practice starts with no patient base, no website, and nothing to point at. Most marketing advice assumes you already have all three. The first job is being findable and having somewhere worth sending people.

02The Approach

How We Work On It

You run the marketing. We give you the templates, the training, and the tools, built for the rules you work under.

01

Resources for Wherever You Are

Filling your schedule as a contractor, opening a first practice, and growing a room of therapists are three different jobs. There are resources and support for each of them, so you start from where you are.

02

Getting Found, and Somewhere to Send People

A site that belongs to you, built around the treatments you offer, and the local search work that puts you in front of someone looking for massage therapy nearby. Every page ends where they can book, so the people who find you have a way in.

03

Support Seven Days a Week

You are not left with a login and a library. Our team answers seven days a week, so when you are part way through a course or unsure whether something reads right, you can get support from marketing experts and keep moving.

Compliance

Written Against the Rules You Practise Under

The AI Clinic Assistant is trained on the advertising standards for massage therapy in your own province or state, so you can ask it for a page, an ad, or a post and it writes them in wording that fits those standards. You still publish it and you stay responsible for it. What changes is how many judgement calls you have to make on your own.

03massage therapy website design

Massage Therapy Website Design That Books Patients

A complete massage therapy website, built in minutes from a few questions about your clinic. It writes your service pages around the treatments you offer, checks the wording against your advertising rules, and hands you a site already structured for Google and AI search. The technical work that marketing agencies bill monthly for, page speed, structured data, headings, alt text, is done before you launch. Every page ends where a patient can book, so someone who lands on your deep tissue page has a way in without hunting for it.

Inside Cliniverse Sites

From $99/month
  • Built in minutesYour whole site from a few questions, not months of back and forth
  • Search built in, not bolted onFound on Google and in AI answers from day one
  • Watches your Search ConsolePremium, coming soonSurfaces what to improve, so you’re not guessing
  • Writes your blog every monthPremium, coming soonTopics from what patients near you search for
  • Posts to Google Business ProfilePremium, coming soonA matching post each month, published for you
  • Linked to your bookingEvery Book button opens your online booking
  • Checked before it publishesAgainst the advertising standard in your province or state
  • Hosted, fast, and maintainedPhotos, speed, and security, all included

From $99 CAD/month

Get Your Site
04patient follow-up and reactivation

Patient Follow-Up and Reactivation, Running On Its Own

Clinics lose more appointments to silence than to competition. An inquiry goes unanswered for a day, a patient means to rebook and never does. Connect handles the chasing: follow-up on new inquiries, reminders that cut no-shows, and reactivation for patients you haven’t seen in a while.

Inside Cliniverse Connect

$149/month
  • Every inquiry in one placeAnswered fast, from one inbox
  • Reminders and confirmationsFewer no-shows on the schedule
  • Reactivation campaignsFor patients who have drifted away
  • Review requestsOnly what your profession’s rules allow
  • Email and text campaignsWritten, scheduled, and sent from one place
  • Social posts scheduledFacebook, Instagram, Google Business Profile, and more

$149 CAD/month

Start Connect
05massage therapy marketing training and support

Learn to Run Your Own Massage Therapy Marketing

Cliniverse Membership is the whole toolkit: step-by-step courses on ads, search, and content, the AI Clinic Assistant that drafts and checks your copy, a community of clinic owners comparing what’s working, and unlimited support from us. Plus a library of over 250 posts, ads, and emails written for massage therapists rather than adapted from another industry.

Inside Cliniverse Membership

$200/month
  • Step-by-step coursesFrom your first setup to running your own campaigns
  • 300+ templatesPosts, ads, and emails written for clinics
  • AI Clinic AssistantDrafts and checks copy against the rules where you practise
  • Community and supportOther clinic owners, plus our team whenever you need us

$200 CAD/month

Join the Membership
06clinic marketing agency alternative

Everything a Marketing Agency Would Do, Run From Your Clinic

A marketing agency runs from $1,000 a month, often on a 12-month contract, and the accounts are theirs. Cliniverse Complete is that same job brought in-house: the website, the follow-up, the ads training, the templates, and the AI Clinic Assistant, on one plan at $399 a month. You run your own marketing, the knowledge and the accounts stay with you, and our team is there whenever you want a second opinion.

Inside Cliniverse Complete

$399/month
  • Your websiteBuilt, hosted, and found on Google and AI search
  • Your follow-upInquiries, reminders, and reactivation, all included
  • Your ads and contentCourses and 300+ templates to do them yourself
  • Your AI Clinic AssistantDrafts and checks copy against the rules where you practise
  • A fraction of marketing agency cost$399 a month, against $1,000 and up
  • You own all of itThe knowledge, the accounts, and everything built in them stay yours
  • No contractsMonth to month, with a 30-day satisfaction guarantee

$399 CAD/month

Get Everything
07Straight Answers

What We Won’t Promise You

We won’t promise you 30 patients in 30 days. Here’s what we won’t tell you, and what we will.

We won’t promise

  • A patient numberAnyone promising one is guessing, then charging you for it
  • A ranking positionNobody controls where Google ranks you, including us
  • A timelineResults depend on your area, your rates, your rebooking habit, and how full your schedule already is

We will

  • Our honest readWhat we’d do in your situation, and what we wouldn’t bother with
  • The whole methodWe teach you the work, and that knowledge stays yours
  • Your accounts, in your nameLeave whenever you like and take all of it with you
  • 30 days to change your mindIf it’s not for you, tell us and you’re refunded
Partners

Recognized by Massage Therapy Associations

Cliniverse is an official member benefit with the associations below. If you're a member, check your member area for your discount code.

Massage Therapists’ Association of Saskatchewan
Registered Massage Therapists’ Association of Ontario
Massage Therapy Association of Manitoba
Affiliations

Associations & Schools We Work With

Canadian Physiotherapy Association
Physiotherapy Association of British Columbia
Saskatchewan Physiotherapy Association
Nova Scotia Physiotherapy Association
Massage Therapists’ Association of Nova Scotia
Association of New Brunswick Massage Therapists
Prince Edward Island Massage Therapy Association
University of Alberta
09Questions

Common Massage Therapy Questions

My regulator restricts testimonials. How do you work around that?

We don’t work around it, we build without it. Everything in Cliniverse is written to your profession’s advertising standards, and the AI Clinic Assistant is trained on the rules for your own province or state, so what it writes already fits them. Growth comes from local search, content, rebooking, and referral paths instead. Ontario and British Columbia are strict about soliciting testimonials, several US states say nothing about it at all, and the assistant knows which applies to you.

Can this help with no-shows?

Yes, and it is usually the fastest measurable win a massage therapy practice gets. Reminders and confirmations cut no-shows, and rebooking prompts bring back the patients who meant to return and forgot. That is what Cliniverse Connect is for: your marketing and your patient communication running from one place, so appointments go back on the schedule without you chasing them.

Is this useful for a solo massage therapist?

Yes. Cliniverse gives you everything you need to grow your practice on your own, and the courses, templates, and AI Clinic Assistant work at any marketing skill level. You also get support from marketing experts seven days a week, so you can talk through what makes sense for your goals rather than guessing at it.

Do you run the marketing for me?

No. Cliniverse is a done-with-you marketing platform. You run it from your own accounts, using our templates, courses, AI Clinic Assistant, and support, so you have the tools and resources to market your practice efficiently. It works whatever the size of your practice, and whoever does the marketing: you, your front desk, a co-op student, or a virtual assistant. Everything you build stays with you.

We’re with a marketing agency now. What happens to our rankings if we leave?

Clinic owners describe this as feeling held hostage: stay put, or lose what you’ve built. It’s worth separating what you hold from what your marketing agency does, because the answer is usually less frightening than the feeling. The ones that matter are your domain, your website and its hosting, your DNS, and the analytics and ad accounts, and those are the ones clinics most often turn out not to have access to. A Google Business Profile works differently: you don’t own it, you’re granted access to manage it, so what matters there is that someone at the clinic has that access in their own name rather than only the marketing agency. Sort that out and leaving doesn’t move your rankings. What you lose is whoever was doing the work, which is the gap we fill. We’ve moved clinics off a marketing agency before and got everything back into their name, so if you want a hand working out where you stand, ask us.

How does the cost compare to a marketing agency?

A marketing agency starts around $1,000 a month, often on a year-long contract, and your ad spend sits on top of that. So before a single patient books, you’re out the retainer plus the ads, and the marketing has to earn all of it back before you’re even. Cliniverse Membership is $200 a month, or $399 for everything including your website and follow-up. Your ad budget is still yours to set, and it’s the only other spend. That’s the whole reason we built it this way.

What does it cost?

Cliniverse Membership is $200 CAD per month. No contracts, and a 30-day satisfaction guarantee. Individual plans start at $50 per month.

Get Started

See Where Your Massage Therapy Clinic Stands

Run a free audit of your clinic's online presence, or book a demo and we'll walk you through it.