NewFrame Digital
Several Colleges, One Clinic

Multidisciplinary Clinic Marketing

Everything you need to market your clinic, built for a practice that answers to several Colleges at once: your website, your patient follow-up, the ad and post templates, and courses that teach you to run it. From $99 a month, or $399 for all of it. You run it, you own every account, and anything speaking for the whole clinic is checked against the strictest College rule that applies to you.

Used by clinics across North America

Burlington Sports TherapyNobility Chiropractic and WellnessLife Chiropractic CentreAligned HealthLive Right PhysiotherapyWalkers Health and PerformanceNobility PerformanceIntegrate Healthcare CollectiveThe Wellness HubYoung ChiropracticNeurodisk Interdisciplinary ClinicStride PhysiotherapyExcite PhysiotherapyBronte Natural Health ClinicGibson PhysiotherapyThe Centre for Vertigo and BalanceKevlar Performance and RehabMyoCare RMT and WellnessBalance Integrative HealthCypri Massage TherapyPhysio FeiKinetic Spine and RehabWell Life CentreSchultz Chiropractic and Wellness CentreDiversified Health ClinicPhilo HealthRipple Effect Massage Therapy and WellnessREP PhysioSacred Flow Chiropractic and Wellness
01The Problem

What Makes Multidisciplinary Clinic Marketing Hard

Three things make marketing a multidisciplinary clinic harder than marketing a single-profession practice.

The Strictest Rule Wins, Every Time

A homepage that speaks for your whole clinic has to satisfy the CCO for chiropractic, the CMTO for massage therapy, and the College of Physiotherapists at once. Wording that’s fine on your physiotherapy page can be a problem the moment an RMT works under the same banner, and osteopathy sits outside that structure again. It tends to surface one page at a time.

Your Services Compete With Each Other

When a patient could book physiotherapy, chiropractic, massage therapy, or osteopathy for the same sore back, a site that lists them without explaining the difference makes them choose blind. Some book the cheapest, some book nothing, and the front desk fields the rest.

Nobody Owns the Marketing

Practitioners promote themselves, the clinic promotes the clinic, and the two rarely match. It’s the most common reason a multidisciplinary clinic looks like several small businesses sharing a lobby.

02The Approach

How We Work On It

You run the marketing. We give you the templates, the training, and the tools, built for the rules you work under.

01

One Standard, Applied Across the Clinic

We work to the strictest rule among your professions for anything that speaks for the clinic as a whole, and let individual service pages follow their own College. That gives you one wording standard instead of a judgement call on every page.

02

Service Pages That Route the Patient

A page each for physiotherapy, chiropractic, massage therapy, and osteopathy, explaining who it suits and what an appointment involves, so the patient self-selects before booking. It also gives each profession its own page to rank, which one combined services page never does.

03

Cross-Referral Between Your Own Practitioners

The cheapest growth in your clinic is the patient you already have seeing a second practitioner: the chiropractic patient who’d benefit from massage therapy, the physiotherapy patient your osteopath should see. Follow-up that makes that a normal step keeps revenue inside the clinic rather than sending it down the road.

Compliance

Written Against the Rules You Practise Under

The AI Clinic Assistant is trained on the advertising standards for each profession in your clinic in your own province or state, so you can ask it for a page, an ad, or a post and it writes them in wording that fits those standards. You still publish it and you stay responsible for it. What changes is how many judgement calls you have to make on your own.

03multidisciplinary clinic website design

Multidisciplinary Clinic Website Design That Books Patients

A complete multidisciplinary clinic website, built in minutes from a few questions about your clinic. It writes a service page for each profession you offer, physiotherapy, chiropractic, massage therapy, osteopathy, so each one can rank on its own, and checks the wording against your advertising rules, and hands you a site already structured for Google and AI search. The technical work that marketing agencies bill monthly for, page speed, structured data, headings, alt text, is done before you launch. Every page ends where a patient can book, so someone who lands on your low back pain page has a way in without hunting for it.

Inside Cliniverse Sites

From $99/month
  • Built in minutesYour whole site from a few questions, not months of back and forth
  • Search built in, not bolted onFound on Google and in AI answers from day one
  • Watches your Search ConsolePremium, coming soonSurfaces what to improve, so you’re not guessing
  • Writes your blog every monthPremium, coming soonTopics from what patients near you search for
  • Posts to Google Business ProfilePremium, coming soonA matching post each month, published for you
  • Linked to your bookingEvery Book button opens your online booking
  • Checked before it publishesAgainst the advertising standard in your province or state
  • Hosted, fast, and maintainedPhotos, speed, and security, all included

From $99 CAD/month

Get Your Site
04patient follow-up and reactivation

Patient Follow-Up and Reactivation, Running On Its Own

Clinics lose more appointments to silence than to competition. An inquiry goes unanswered for a day, a patient means to rebook and never does. Connect handles the chasing: follow-up on new inquiries, reminders that cut no-shows, and reactivation for patients you haven’t seen in a while. It also handles the handoff between your own professions, so a physiotherapy patient who should be seeing your massage therapist gets asked rather than forgotten.

Inside Cliniverse Connect

$149/month
  • Every inquiry in one placeAnswered fast, from one inbox
  • Reminders and confirmationsFewer no-shows on the schedule
  • Reactivation campaignsFor patients who have drifted away
  • Review requestsOnly what your profession’s rules allow
  • Email and text campaignsWritten, scheduled, and sent from one place
  • Social posts scheduledFacebook, Instagram, Google Business Profile, and more

$149 CAD/month

Start Connect
05multidisciplinary clinic marketing training and support

Learn to Run Your Own Marketing, With Us Behind You

Cliniverse Membership is the whole toolkit: step-by-step courses on ads, search, and content, the AI Clinic Assistant that drafts and checks your copy, a community of clinic owners comparing what’s working, and unlimited support from us. Plus a library of over 250 posts, ads, and emails written for physiotherapy, chiropractic, massage therapy, and osteopathy clinics rather than adapted from another industry.

Inside Cliniverse Membership

$200/month
  • Step-by-step coursesFrom your first setup to running your own campaigns
  • 300+ templatesPosts, ads, and emails written for clinics
  • AI Clinic AssistantDrafts and checks copy against the rules where you practise
  • Community and supportOther clinic owners, plus our team whenever you need us

$200 CAD/month

Join the Membership
06clinic marketing agency alternative

Everything a Marketing Agency Would Do, Run From Your Clinic

A marketing agency runs from $1,000 a month, often on a 12-month contract, and the accounts are theirs. Cliniverse Complete is that same job brought in-house: the website, the follow-up, the ads training, the templates, and the AI Clinic Assistant, on one plan at $399 a month. You run your own marketing, the knowledge and the accounts stay with you, and our team is there whenever you want a second opinion.

Inside Cliniverse Complete

$399/month
  • Your websiteBuilt, hosted, and found on Google and AI search
  • Your follow-upInquiries, reminders, and reactivation, all included
  • Your ads and contentCourses and 300+ templates to do them yourself
  • Your AI Clinic AssistantDrafts and checks copy against the rules where you practise
  • A fraction of marketing agency cost$399 a month, against $1,000 and up
  • You own all of itThe knowledge, the accounts, and everything built in them stay yours
  • No contractsMonth to month, with a 30-day satisfaction guarantee

$399 CAD/month

Get Everything
07Straight Answers

What We Won’t Promise You

We won’t promise you 30 patients in 30 days. Here’s what we won’t tell you, and what we will.

We won’t promise

  • A patient numberAnyone promising one is guessing, then charging you for it
  • A ranking positionNobody controls where Google ranks you, including us
  • A timelineResults depend on which professions you offer, how they refer to each other, and what your area already has

We will

  • Our honest readWhat we’d do in your situation, and what we wouldn’t bother with
  • The whole methodWe teach you the work, and that knowledge stays yours
  • Your accounts, in your nameLeave whenever you like and take all of it with you
  • 30 days to change your mindIf it’s not for you, tell us and you’re refunded
Partners

Recognized by Professional Associations

We've partnered with healthcare associations so their members get an exclusive discount on Cliniverse. If you belong to one, check your member area for your code.

Ontario Physiotherapy Association
Massage Therapists’ Association of Saskatchewan
Alberta Association of Physiotherapy
Registered Massage Therapists’ Association of Ontario
Massage Therapy Association of Manitoba
Affiliations

Associations & Schools We Work With

Canadian Physiotherapy Association
Physiotherapy Association of British Columbia
Saskatchewan Physiotherapy Association
Nova Scotia Physiotherapy Association
Massage Therapists’ Association of Nova Scotia
Association of New Brunswick Massage Therapists
Prince Edward Island Massage Therapy Association
University of Alberta
09Questions

Common Multidisciplinary Questions

Whose advertising rules apply to our clinic website?

All of them, for anything that speaks for the clinic as a whole. In practice that means the strictest standard among your professions sets the ceiling for your homepage, your ads, and your general pages. Individual service pages can follow the rules of the profession they describe. Where the professions disagree, we default to the stricter reading.

Can we ask patients for reviews if we have an RMT on staff?

This is the trap that catches multidisciplinary clinics most often. Massage therapy regulators are among the strictest on soliciting testimonials, and Ontario rules it out, so a clinic-wide review request that reaches massage therapy patients is a problem even where the physiotherapy side could have asked. What applies to you depends on your professions and where you practise, and the templates stay inside the strictest rule in your mix.

Should each profession have its own page?

Yes. One combined services page competes for nothing, because patients search by profession and by symptom rather than for a list. Separate pages also let each one follow its own profession’s advertising rules instead of being flattened to the strictest.

Do you run the marketing for us?

No. You run it from accounts you own, with our templates, courses, and support behind you. For a multidisciplinary clinic that usually means one person holds the marketing and everyone else feeds it, and that person can be you, your front desk, a co-op student, or a virtual assistant. It is a structure we can help you set up.

We’re with a marketing agency now. What happens to our rankings if we leave?

Clinic owners describe this as feeling held hostage: stay put, or lose what you’ve built. It’s worth separating what you hold from what your marketing agency does, because the answer is usually less frightening than the feeling. The ones that matter are your domain, your website and its hosting, your DNS, and the analytics and ad accounts, and those are the ones clinics most often turn out not to have access to. A Google Business Profile works differently: you don’t own it, you’re granted access to manage it, so what matters there is that someone at the clinic has that access in their own name rather than only the marketing agency. Sort that out and leaving doesn’t move your rankings. What you lose is whoever was doing the work, which is the gap we fill. We’ve moved clinics off a marketing agency before and got everything back into their name, so if you want a hand working out where you stand, ask us.

How does the cost compare to a marketing agency?

A marketing agency starts around $1,000 a month, often on a year-long contract, and your ad spend sits on top of that. So before a single patient books, you’re out the retainer plus the ads, and the marketing has to earn all of it back before you’re even. Cliniverse Membership is $200 a month, or $399 for everything including your website and follow-up. Your ad budget is still yours to set, and it’s the only other spend. That’s the whole reason we built it this way.

What does it cost?

Cliniverse Membership is $200 CAD per month. That covers the clinic, not one practitioner. No contracts, and a 30-day satisfaction guarantee.

10Also Relevant

The Professions in Your Clinic

Each profession in a multidisciplinary clinic has its own advertising rules and its own way patients find it. Here is what changes for each.

Get Started

See Where Your Clinic Stands

Run a free audit of your clinic's online presence, or book a demo and we'll walk you through it.