Naturopathy Marketing

Typically no. Most naturopathic regulators in North America rule out a direct, indirect, or implied testimonial from any patient, former patient, or anyone else, and rule out pointing your advertising at third-party sites carrying testimonials or endorsements of you. Several go further and say you should not solicit or allow testimonials on your own pages either. Ontario is one of the strictest. Everything we build for you is designed to work without them, so this is not something you have to solve page by page.

A patient can leave you a Google review whenever they want, and that is not something you are responsible for. The rules cover what you do, not what they do. So the things to avoid are asking patients for reviews, running a campaign to collect them, and building your ads or your pages around them. A review that turns up on its own can stay there. That is how most of North America treats it, and the AI Clinic Assistant can tell you how your own province or state does.

You can say you have an area of focus or a clinical interest, and a patient reads that the same way. What you cannot say is that you specialize, because naturopathy has no specialty classes to be registered in. Titles depend entirely on where you practise: Ontario permits Naturopathic Doctor but rules out physician, while states like Oregon, Arizona and Washington license the title naturopathic physician. The detail changes by province and state, so tell the AI Clinic Assistant what you want to say about your focus and it will write it in wording that works where you practise.

Usually yes, within limits. Appointment reminders, notices, and periodic goodwill contact with your own current and former patients are generally treated separately from advertising, and a newsletter anyone can subscribe to is generally treated as public. What tends to be ruled out is advertising aimed at one individual rather than published openly. Where that line falls changes by province and state, so describe the campaign you want to send and the AI Clinic Assistant will write it to your own standards.

No. Cliniverse is a done-with-you marketing platform. You run it from your own accounts, using our templates, courses, AI Clinic Assistant, and support, so you have the tools and resources to market your practice efficiently. It works whatever the size of your practice, and whoever does the marketing: you, your front desk, a co-op student, or a virtual assistant. Everything you build stays with you.

Clinic owners describe this as feeling held hostage: stay put, or lose what you’ve built. It’s worth separating what you hold from what your marketing agency does, because the answer is usually less frightening than the feeling. The ones that matter are your domain, your website and its hosting, your DNS, and the analytics and ad accounts, and those are the ones clinics most often turn out not to have access to. A Google Business Profile works differently: you don’t own it, you’re granted access to manage it, so what matters there is that someone at the clinic has that access in their own name rather than only the marketing agency. Sort that out and leaving doesn’t move your rankings. What you lose is whoever was doing the work, which is the gap we fill. We’ve moved clinics off a marketing agency before and got everything back into their name, so if you want a hand working out where you stand, ask us.

A marketing agency starts around $1,000 a month, often on a year-long contract, and your ad spend sits on top of that. So before a single patient books, you’re out the retainer plus the ads, and the marketing has to earn all of it back before you’re even. Cliniverse Membership is $200 a month, or $399 for everything including your website and follow-up. Your ad budget is still yours to set, and it’s the only other spend. That’s the whole reason we built it this way.

Cliniverse Membership is $200 CAD per month. No contracts, and a 30-day satisfaction guarantee. Individual plans start at $50 per month.