Physiotherapy Marketing

No, and that’s the point. We give you the ads, the posts, the courses, and the tools, and you run them from accounts you own. If we stopped working together tomorrow, everything you built stays with you: the ad account, the patient list, the content, and the part nobody can take back, which is knowing how to do it.

We read the published advertising standards for each profession, province by province, and build the templates from them rather than writing generic copy and hoping. So the wording you get already accounts for the rules where you practise, not the rules somewhere else. The AI Clinic Assistant then checks anything you write yourself and flags the usual traps: outcome guarantees, superlatives, comparisons to other clinics, and testimonials where they’re restricted. It doesn’t replace your own judgement, and you stay responsible for what you publish.

Yes, and it’s the case we designed for. See multidisciplinary clinic marketing for the full picture. A clinic with physiotherapists, chiropractors, and massage therapists answers to several Colleges at once, so the strictest rule of the group applies to any shared marketing. The templates account for that rather than assuming one profession.

Clinic owners tend to work in blocks of an hour or two, and the courses are built to be done between patients. It saves you time against figuring it out yourself, because the templates mean you’re editing something rather than starting from a blank page, and it saves you money against an agency. There’s a learning curve at the start. The difference is that it shrinks: once the work is familiar you get quicker at it, and the skill is yours from then on.

Clinic owners describe this as feeling held hostage: stay put, or lose what you’ve built. It’s worth separating what you hold from what your agency does, because the answer is usually less frightening than the feeling. The ones that matter are your domain, your website and its hosting, your DNS, and the analytics and ad accounts, and those are the ones clinics most often turn out not to have access to. A Google Business Profile works differently: you don’t own it, you’re granted access to manage it, so what matters there is that someone at the clinic has that access in their own name rather than only the agency. Sort that out and leaving doesn’t move your rankings. What you lose is whoever was doing the work, which is the gap we fill. We’ve moved clinics off an agency before and got everything back into their name, so if you want a hand working out where you stand, ask us.

An agency starts around $1,000 a month, often on a year-long contract, and your ad spend sits on top of that. So before a single patient books, you’re out the retainer plus the ads, and the marketing has to earn all of it back before you’re even. Cliniverse is $200 a month for the membership, or $399 for everything including your website and follow-up. Your ad budget is still yours to set, and it’s the only other spend. That’s the whole reason we built it this way.

Cliniverse is $200 CAD per month. There are no contracts, and there’s a 30-day satisfaction guarantee. Individual plans start at $50 per month if you only want one part of it.